Festival Exhibitors and Vendors! — 18.06.14
We're so proud to bring you our most handsome Festival – this is made up of some of the most exciting bike and vintage lifestyle brands who share our ethos and have quite literally pulled out all the stops to bring an inspiring festival into existence.Read More
#Handsome: TinyTwin — 18.06.14
TinyTwin has state of the art 3D technology which scans the full body. Capturing you in your peak physical fitness (all those months of training, Ahem...), full glory (and we mean vintage finery and style guru excellence) sporting incredible moustaches/beards and heroic expressions.Read More
Show Opener! The Duke of Devonshire — 17.06.14
The Duke kindly gave us his permission to adventure through some of the private lands of the Chatsworth estate on the 55 and 100 mile routes. The Duke's support of Eroica Britannia – giving us such a splendid finale to the ride as the last food stop – where riders will be treated to Pimms, English Wine project sparkling wines and potted meat sandwiches, is one we are most grateful for...Read More
WIN! Quoc Pham Shoes! — 17.06.14
OOO Guys and Gals... Best in Show is HOTTING UP ! Our most gracious sponsors, partners and friends are giving tremendous gifts and treats of appreciation to you – the Best Dressed ones...We are supremely happy to tell you that London based designer Quoc Pham (QP), creator of classic cycling shoes and cycling accessories, has donated to L'Eroica Britannia 10 pairs of exquisite shoes as PRIZES for our Best in Show game.Read More
A FREE Summer Weekend Festival L'Eroica Britannia 20-22 June 2014
One of the most talked about events in the cycling and festival calenders, the first ever L'Eroica Britannia is all set to make iconic British history in Bakewell, Peak District National Park on 20-22nd June 2014. Join us for a Great British Adventure! A FREE 3 day boutique festival dedicated to family fun, glorious vintage, food, drink and cycling. You don't have to be a bike aficionado to enjoy the weekend - there is fun for everyone!
BRITISH HISTORY IN THE MAKING!
The pinnacle of the festival is on Sunday 22 June, with a three route bike tour of some of the most spectacular and uncharted landscape of The Peak District, including the private lands of the Chatsworth Estate. Come on the day and marvel at the unique spectacle of nearly 2000 riders taking on the challenge of the mighty Peak District on pre-1987 vintage bikes dressed to the nines in glorious vintage apparel. Have a look at the routes HERE
Come to the Festival! FREE ENTRY! Come 1, 2 or all 3 days!
Come join us for 3 days of family festival fun celebrating 'Best of British. Experience three jam packed days of live music, shopping and fun fair magic. We have 200 brilliant brands including fascinating vintage sales, lifestyle finds, bike brands including a Bike Jumble and amazing street food trucks and drinking experiences. Onsite parking. Read more HERE
We are the only approved licensee in the UK to use the L'Eroica name
- RT @EatEten: @EroicaBritannia We are showing @BICYCLEfilm on Fri 5 Sept. Fancy joining us? Please sign up and spread the word https://t.co/â
- RT @HackneyGT: We had a great weekend at @EroicaBritannia in June. Hope its on again in 2015! Here's a little film ... https://t.co/cMuBsPJâ
- @LadyVelo wonderful piece Jools. The best festival you've ever been to...what an accolade! #hugethanks
Ride Day Rules
Staying true to L'Eroica Italy - our riders need to observe Ride Day Rules - we call them the 'Good to Knows'.
- Only cyclists with "heroic" bicycles will be permitted to participate
- 'Heroic' bicycles are road racing bikes, built before 1987
- Gear shift levers on the down tube of the frame (exceptionally, only pre-1980 bar-end gear shifts are allowed)
Read here for all 'Good to Knows'.
The Ride 22.06.14 30M, 55M 100M. But where will we adventure?
Choose from 3 routes all with jaw dropping British scenery resplendent in the English Summertime.
Adventure through - The Monsal Trails. All routes go along and through these incredible marvels of Victorian engineering, our own 'Strade Bianchi' - excitingly incorporating a series of outstanding viaducts and tunnels. We pass through Cromford, home of the World famous Cromford Mills Heritage Site the first water-powered cotton spinning mill in the world. They were the first to successfully implement the combination of power, machinery and human endeavour which became the basis of modern industrial production. Exclusive: We have gained special permission from the Duke of Devonshire to ride through many of the private routes of the Chatsworth Estate, offering an exclusively private aspect of one of the most famous estates in the UK. Be FIRST to the food stop: each village is a mini gastronomic festival in its own right overflowing with local delights and beer!
All three rides open the eyes and ears of our adventurers to the beauty of the Peak District.
Route Select a location on our route
How it all began Taking over Gaiole, Tuscany Italy
The cycling event which started in 1997 with 92 thrill-seekers and was born from the love of cycling, the history and literature of Italy to raise awareness of the traditional white roads. The 'Strade Bianchi'. From these romantically modern notions has developed three dedicated days to the territory and the passion of the region with a focus on the environment and sustainability as well as the spectacle of this unique bike tour on ancient, 'bone shaking' roads using obsolete bikes (pre 1987 only) dressed in traditional and vintage clothing.
In 2013 5,500 riders will start. L'Eroica stands out as a champion of environmental heritage, sustainable lifestyle and clean cycling which, looking to the past, points the way for the future: the numbers now participating are testimony to the success due to the passion of the organisers and founders. L'Eroica has also developed into a Foundation, the purpose of which is to safeguard the heritage of the white gravel roads of Tuscany.
The most handsome bike race in the World
L'Eroica literally translates as 'the Heroes'
Valuing style and engages with aesthetics and elegant craftsmanship. The experience harks back to the glory days of Coppi, Merckx and Simpson and brings back cycling's romance.
‘great landscapes, food, heritage and the environment’
"I really welcome L'Eroica Britannia as it celebrates the very best of human sporting excellence (the heroes) in the context of great landscapes, food, heritage and the environment. The Peak District has aspirations to build on its already enviable reputation as one of the best places to cycle for leisure in the UK and put us on the World map. We can be one of the best cycling destinations and the most accessible national park by bike in the World. Our fantastic network of traffic-free trails, connections with great cycling cities like Manchester and Derby, some of the best elite road cycling and excellent tourism offer make the Peak District the ideal cycling destination"
Jim Dixon, Chief Executive. Peak District National Authority
Famous for Puddings?
Bakewell is a picture perfect market town famous for puddings and receiving Royal Charter as a market town in 1330 - grew up around a cluster of thermal springs and wells - attracting iron age settlers and giving the place its name - as mentioned in the Domes Day Book of 1085 'Badequella' (Bath-well). Today a modern and vibrant town attracts visitors from global locations for pure Peak District charm as well as boutiques, restaurants, cafe culture and a multitude of sporting excellence that reverberates from every corner.
Stay a Day, Stay Two - Hell - Stay Three! L'Eroica Festival Camping
Set within the 'Little Royal' showground near the River Wye the only way to experience the all encompassing beauty of the Peak District and really soak up the festival spirit. A wonderful vista of green and lush abundance for spacious pitches and tiered level camping experiences.