Britannia20-22 June 2014
A Great British Adventure The First Ever L'Eroica Comes to the UK: 20-22 June 2014
Join us and make iconic British history.
We present L'Eroica Britannia 'the most handsome bike race in the World' alongside a 3 day bike and style festival in the green, very pleasant and spectacular lands of the Peak District National Park, UK.
Come to Bakewell the 'ancient capital of the Peak' in the heart of The Peak District National Park and join us on our Great British Adventure, 3 weeks before The Tour de France comes to the UK.
Over the 3 days we're celebrating a very British take on the values of territory, sustainability and the joys of food and drink. The festival's pinnacle is on the 22nd June with our 'Great British Adventure' as we embrace the romantic idea of heroic cycling as it once was, placed alongside aspects of lifestyle, belonging and the Great British Countryside with a 3 route bike tour of The Peak District.
We are the only approved licensee in the UK to use the L'Eroica name
Entries Open to the General Public!
WOW! We've been bowled over by the HUGE support for Eroica Britannia. We have had a tremendous response from our early bird and pre-registered riders who have completed their entries and are now all aboard The Great British Adventure. The ride is already very busy and we're delighted with the comments and pictures about the bikes you are preparing ready for the 22 June 2014.
L'Eroica Britannia Officially ON SALE!
We're delighted to tell you that L'Eroica Britannia is on sale from the 20th January 2014 to Early Bird and Pre-Registered riders. If you are our Early Bird and Pre-Registered riders please check your emails for your new PIN code and directions on how to complete your registration.
After less than a week of being 'officially' launched. We are over 500 pre registrations! Congratulations to the first 500 to pre-register your interest. You will be offered the opportunity to buy your L'Eroica Britannia entrance at £55 when the payment section of the website goes live. SPECIAL. TODAY ONLY! We will be extending the £55 ticket price bracket until 5pm on Friday 11th October. Please make sure you pre-register as usual.
Breaking UK Cycle News
L'Eroica, the famous historic Tuscan bike tour known as 'the most handsome bike race in the World' is coming to the UK. L'Eroica Britannia has been named to make iconic British history in the Peak District National Park in June 2014. L'Eroica Britannia happens three weeks before the Grand Départ of The Tour de France 2014 comes to Yorkshire and the Peak District.
Thornbridge Brewery - Proud to Sponsor L'Eroica Britannia
Simon Webster, Thornbridge Director and Co-Founder, is excited about partnering with L'Eroica Britannia - 'it reflects so much of what we see ourselves to be at Thornbridge - passionate about what we do, excited about breaking new ground whilst paying respect to our heritage'. 'Being based in the Peak District inspires us every day and we know that those that visit the area for L'Eroica will be blown away by the outstanding beauty of the area.'
In Association with Brooks
Under new ownership for ten years, Brooks England Ltd. once again draws upon its rich heritage to create a diverse offering for cyclists. Reviving the original 'Saddles, Bags, Etc' slogan, Brooks has re-introduced a range of cycle bags and other accessories inspired by the company's patent archive.
Who brings this event?
L'Eroica Britannia is brought to you by 4 dynamic business brains, brave pioneers in their fields of expertise - design, technology, travel,hospitality. Cycle-navigators of the globe and relishers of the challenge. No stranger to agony and hardship and also the extreme highs and happiness on the bike - these guys don't take the easy route - but sure do enjoy the rewards!
- @SnapDeli great to have you on board for our summer festival.
- @TWellsVelo Looks good tell me more !!
- @lizzie_reuben sure are if they are compliant #truegritrequired
- @headsetpress @simpson_mag good luck all comp entrants .. Post us you bike pics on FB #allaboard
Ride Day Rules
Staying true to L'Eroica Italy - our riders need to observe Ride Day Rules - we call them the 'Good to Knows'.
- Only cyclists with "heroic" bicycles will be permitted to participate
- 'Heroic' bicycles are road racing bikes, built before 1987
- Gear shift levers on the down tube of the frame (exceptionally, only pre-1980 bar-end gear shifts are allowed)
Read here for all 'Good to Knows'.
The Ride 22.06.14 30M, 55M 100M. But where will we adventure?
Choose from 3 routes all with jaw dropping British scenery resplendent in the English Summertime.
Adventure through - The Monsal Trails. All routes go along and through these incredible marvels of Victorian engineering, our own 'Strade Bianchi' - excitingly incorporating a series of outstanding viaducts and tunnels. We pass through Cromford, home of the World famous Cromford Mills Heritage Site the first water-powered cotton spinning mill in the world. They were the first to successfully implement the combination of power, machinery and human endeavour which became the basis of modern industrial production. Exclusive: We have gained special permission from the Duke of Devonshire to ride through many of the private routes of the Chatsworth Estate, offering an exclusively private aspect of one of the most famous estates in the UK. Be FIRST to the food stop: each village is a mini gastronomic festival in its own right overflowing with local delights and beer!
All three rides open the eyes and ears of our adventurers to the beauty of the Peak District.
Route Select a location on our route
How it all began Taking over Gaiole, Tuscany Italy
The cycling event which started in 1997 with 92 thrill-seekers and was born from the love of cycling, the history and literature of Italy to raise awareness of the traditional white roads. The 'Strade Bianchi'. From these romantically modern notions has developed three dedicated days to the territory and the passion of the region with a focus on the environment and sustainability as well as the spectacle of this unique bike tour on ancient, 'bone shaking' roads using obsolete bikes (pre 1987 only) dressed in traditional and vintage clothing.
In 2013 5,500 riders will start. L'Eroica stands out as a champion of environmental heritage, sustainable lifestyle and clean cycling which, looking to the past, points the way for the future: the numbers now participating are testimony to the success due to the passion of the organisers and founders. L'Eroica has also developed into a Foundation, the purpose of which is to safeguard the heritage of the white gravel roads of Tuscany.
The most handsome bike race in the World
L'Eroica literally translates as 'the Heroes'
Valuing style and engages with aesthetics and elegant craftsmanship. The experience harks back to the glory days of Coppi, Merckx and Simpson and brings back cycling's romance.
‘great landscapes, food, heritage and the environment’
"I really welcome L'Eroica Britannia as it celebrates the very best of human sporting excellence (the heroes) in the context of great landscapes, food, heritage and the environment. The Peak District has aspirations to build on its already enviable reputation as one of the best places to cycle for leisure in the UK and put us on the World map. We can be one of the best cycling destinations and the most accessible national park by bike in the World. Our fantastic network of traffic-free trails, connections with great cycling cities like Manchester and Derby, some of the best elite road cycling and excellent tourism offer make the Peak District the ideal cycling destination"
Jim Dixon, Chief Executive. Peak District National Authority
Famous for Puddings?
Bakewell is a picture perfect market town famous for puddings and receiving Royal Charter as a market town in 1330 - grew up around a cluster of thermal springs and wells - attracting iron age settlers and giving the place its name - as mentioned in the Domes Day Book of 1085 'Badequella' (Bath-well). Today a modern and vibrant town attracts visitors from global locations for pure Peak District charm as well as boutiques, restaurants, cafe culture and a multitude of sporting excellence that reverberates from every corner.
Stay a Day, Stay Two - Hell - Stay Three! L'Eroica Festival Camping
Set within the 'Little Royal' showground near the River Wye the only way to experience the all encompassing beauty of the Peak District and really soak up the festival spirit. A wonderful vista of green and lush abundance for spacious pitches and tiered level camping experiences.
We're searching for 'the faces' of L'Eroica Britannia! Post pictures of yourself looking groovy on your bike and a select few will be invited to join us in the Peaks for ride & shoot day soon. To qualify you must include your L'Eroica Britannia bib/r
28th Feb, 8.17
It's like this here today. #peaknationalpark #thegreatbritishadventure is just around the bend.
26th Feb, 8.00
Choose your gearing wisely! #thegreatbritishadventure
20th Feb, 8.21
That's some ring road!
17th Feb, 22.04
A legend. #tommysimpson #peakdistrict
7th Feb, 10.16