• ΙΙ

    The Perfect Summer Festival 20-22 June 2014. FREE ENTRY

    Roll up, Roll up for the Best of British! Everyone welcome! Come and get involved in a tremendous festival vibe.

    Here are some of the special events for each day...

    L'Eroica Festival Time Table

    Daily Festival Life

    Come join us for 1,2 or all 3 days of family festival fun celebrating 'Best of British'. Experience three jam packed days of live music and vintage fun fair magic. We have 100 brilliant brands including vintage sales, lifestyle, bike brands, Bike Jumble and amazing street food trucks and drinking experiences. Get involved with wonderful interactive experiences from Hendrick's Gin and Movember and an exciting LUSH festival shop and the LUSH Kitchen hosting a Fun Station for kids of all ages to make their very own fresh handmade bath time treats! Plus a multitude of fantastic local food & drink names including The Thornbridge Tavern selling our very own Eroica Britannia Pale Ale! Parking onsite.

    Come and be a part of The Great British Adventure! Come with friends and family! Come and spend the weekend in the glorious Peak District National Park in the height of the British Summertime. Eroica, Italy is known as 'The Most Handsome Bike Ride in the World'! We encourage you to get dressed up in your vintage best, think tea dresses for the ladies and tweed chic for the men – be flamboyant and be bold – or be dashingly suave and drop dead gorgeous – there are supreme prizes for the Best in Show! The festival will be a visual extravaganza – so make sure you join in! Each night we have a programme of balmy Summer evening entertainment which will stretch out till the stars come out.

    Festival Exhibitors & Vendors

    Get the lo-down on who is setting up camp at our 3 day festival! Read all about it HERE

    Festival Music

    We have a thrilling line up amazing bands who are bringing us open air musical excellence on our main stage, as well as a super cool bands and happenings popping up during the weekend. Read more HERE

    Best In Show

    Get involved and help us make the first ever Eroica Britannia a visual sensation! #Handsome. Read more HERE

    Friday 20th June: Day 1!

    Festival Launch! Join in the Great British Flag Wave! Festival gates open at 12 noon.

    The day of our festival launch! This event has been nearly 2 years in the making so we're going to be launching in style. This is the day we'll be welcoming the arrival of the majority of our riders – so watch out for a superb first glimpse of vintage bikes and super cool riders. Come to the festival ready to peruse our shops, interact with our partners and have a jolly great day! It's also the day to join in The Great British Flag Wave, chill out and listen to DJ's, live music and revel in all the fun of the fair. We have an afternoon of chilled out festival vibes with mini concerts and lots of singing and celebrating as well as eating, drinking and pure fun! The afternoon's activity will be a prelude to our super special guest who is launching the festival from 5pm – get ready with those Union Jacks! You can either make your own Union Jacks or you can buy them from the Festival!

    Saturday 21st June: Day 2!

    It's all about Best in Show!

    Day 2 you will be guided through the festival by the Voice of Eroica Britannia – whose dulcet tones will be wafting on the Summer air. The second day is all about eating, drinking, listening to live music including our own Big Brass Band! Get wandering around our shops and tents all dressed up in your vintage finery. You may walk past our incognito judges who will be scoping out 'The Best Dressed Festival Go-er' (Male/Female & Child & Best Dressed Family) which will be announced on the Main Stage on Saturday afternoon with wonderful prizes. For all the riders you'll be in with a chance for Best Dressed Rider and of course – Best Bike! Stay into the evening soaking up festival vibes and feasting on great festival food and drink! We have great bands on the main stage, great festival DJ's in our HQ plus watch out for the pianos!!

    Sunday: 22nd June: Day 3!

    Behold! L'Eroica Britannia RIDE DAY!

    One of the most talked about cycling events for 2014 and attracting riders from all over the World. Cheer on our 1600 riders as they take to the challenging hills of the Peak District on their pre-1987 steeds and dressed to the nines in vintage apparel. All 3 routes (30,55,100 miles) will start and finish at the festival. Join us to cheer them off on their epic adventure and marvel at one of the most fascinating sights in the World! It's going to be one hell of a 'Welcome Back Party' as we kick up our heels under the instruction of the Voice of Eroica Britannia and the sounds of our Big Brass Band. Keep your eyes on the skies for our Spitfire flyover as we celebrate the Best of British!

    Find Us!

    The Bakewell Showground, Bakewell, Derbyshire, DE45 1AQ

    Some of our Festival Highlights!

    Keep your eyes on the Headlines for all the festival news! Click HERE. For festival faq's click here.

    A Bird's Eye View...

    Set in the wondrously green and pleasant lands of the Peak District – you'll see woodlands, endless sky, green fields, rolling hills. Look closer and you'll see the winding, flowing, glinting River Wye and of course the historically perfect and ancient capital of the Peak and home of the Bakewell Pudding... Bakewell.

    Come a little closer...

    Inhale fresh country air and feel free as a bird as you happen across our Festival sitting beautifully within acres and acres of land. Look! There's the camping grounds, your home for 3 days – a hop, skip and a jump away from the Festival. See plenty of parking close to the festival.

    The Most Handsome Bike Race in the World 22nd June 2014

    The pinnacle event of the festival is our 30, 55 and 100 mile tour of the Peak District. 2000 heroic riders will be starting and finishing at the festival giving ride day spectators a visual feast as they embark on their Great British Adventure! Read more HERE

    Well Hello! We're so glad you're here!

    The Village Green

    Well what did you expect? Of course we have a village green where else are you going to picnic and listen to festival music? Where else would you sit with family and friends and fellow riders and festival go-ers and soak up the festival vibes? The Village Green is the central point of the festival with all other festival activity emanating from them. Best in Show anyone?


    Family friendly soap workshops and fun interactive make your own beauty products will be on offer free of charge for all the family. Lots of surprises and fun stuff for all.

    The Thornbridge Tavern

    Fancy a beer? The Thornbridge Tavern is ready and waiting! A pinnacle point for all riders who finish their ride and lap of honour with a bottle of Eroica Britannia Beer brewed down the road by the multi-award winning Thornbridge Brewery. Read More HERE

    The High Street & Village

    Let's go shopping! Wander down the high street and through our village and shop till your heart is content. Our festival is a heady mix of bike and lifestyle brands – which means that there is absolutely something for everyone.

    Peruse the King and Queen tents and while away an afternoon in the Vintage Emporium. We're proud to bring you the curious, the beautiful, the lusted after and of course the chance to meet with and chat to some of the best bike brands in existence. Don't forget to visit The Bicycle Market... Old meets new, new listens to lessons from the past and advances – an inspiring mix of historical frame builders and current bike brands, products, kits and clothing – both retro and cutting edge.

    Food Glorious Food

    Don’t miss out on our showcase of local producers from local farms. Including artisan bakers and of course our very own Bakewell tarts the local food sellers will be a must visit part of the festival experience.

    Street Food Vendors

    From pulled pork to vintage wines, from champagne through to local cheeses we have more than 30 street food and traditional British food vendors and connoisseurs taking part in the festival site creating our very own Great British feast.

    This is Your Beautiful Life: L'Eroica Festival Lifestyle

    A heady combination of everything essential to living a beautiful life. Inspired by L'Eroica principles of vintage, bygone eras, wanderlust, exploration, legends, properness, heroes, sustainability, provenance and territory

    For all your lifely needs

    Barbers, wet-shaves, hair salon and make-up, hardware shops, cook-shops, flowershops, heritage driven fashion, where cycling meets everyday life, vintage fashion, antique furniture and home-wares, bookshops, magazine stands, eyewear. A feast for the soul and the senses!

    Let there be L'Eroica Britannia Festival Food!

    Everything you'd expect from a quintessentially British village scene in our Food Glorious Food Tent packed full of local and regional producers and makers. The festival also boasts a multitude of tasty Mobile Merchants who will keep you sustained and satisfied over your 3 days with us. Breakfast, Lunch and Dinner and everything in-between! Browse, taste, buy, re-visit! We're working closely with the best of the best to bring you a true taste of the Great British Summer. Perfect festival 'eat on the spot' food as well as bags crammed with festival produce to 'take away and consume at will' type of food.

    Bike Jumble

    A jumbelers paradise, our pop up bike jumble will be appearing across the weekend showcasing all those rare and collectable parts and bits and pieces. Our advice? Get there early!!

    Tanqueray Gin in Eroica Britannia HQ

    We are super pleased to have Tanqueray gin in our L’Eroica Britannia HQ. Chilled vibes, vintage botanic décor and great music will bring this amazing space to life. Drop in for a cheeky cocktail and enjoy some great summer ambience!

    L'Eroica Vintage Fun Fair!

    Roll up, roll up to our mixed vintage and retro fairground. Operated by some of the oldest fairground families in the UK, the L’Eroica Fairground will be on site to entertain festival goers late into the night.

    You can ride the Chairoplane or chillax on the Tea Cup Ride or for those a little more adventurous don’t miss the Dodgems.

    Stay a Day, Stay Two – Hell – Stay Three! L'Eroica Festival Camping

    Set within the 'Little Royal' showground near the River Wye the only way to experience the all encompassing beauty of the Peak District and really soak up the festival spirit. A wonderful vista of green and lush abundance for spacious pitches and a festival camping experience. Each registered rider has one 3 night camping pitch inclusive in the entry fee.

    The Movember Foundation

    Movember, the men’s health charity, will be taking centre stage on the festival site with free grooming and Movember DJ’s spinning tunes for all our riders and festival goers.

    The Bandstand

    We are proud to stage a family-focused fusion of traditional brass bands, DJs and cabaret talent. The ‘L’Eroica Britannia presents Bandstand’ will come to life each day with a fun programme of entertainments and music providing the musical backdrop to the festival site.

    Vintage Emporiums

    Vintage clothing, suitcases and collectables presented by the very best traders from across the UK. The Vintage Emporium is a little slice of vintage happiness in the heart of the show. More than 40 vintage sellers and collectors will be showing their marvellous best in dedicated tents around the festival.

    Hendrick's Gin

    Purveyors of the Unusual, Hendrick's Gin will be on hand with their "Mobile Academy of Alchemical Meanderings" to ensure the cogs of social interaction remain pleasantly lubricated. A most delightful garden bar shall feature luxurious libations aplenty, whilst a carefully curated program of events shall ensure that the mind, as well as the taste buds remain appropriately stimulated in a genteel fashion.

    Hot off the press!! Look out for more details on the secret Hendrick's cinema experience!